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In a world where telecom fraud is rising and consumer trust in phone calls is at an all-time low, Branded Calling ID™ (BCID™) offers a secure end-to-end calling ecosystem, governed by the CTIA, that aims to enhance trust and security in communications to transform how you’re able to connect with your customers.
As one of the first Authorized Partners in the BCID ecosystem, SignatureCalling™ offers verified brands a secure pathway to display branded identity using rich call data (RCD) to deliver trusted, verified calls to consumer smartphones, and get more calls answered.
Unlike traditional CNAM or other branded caller ID solutions, SignatureCalling™ cryptographically verifies your business identity, preventing spoofing and enhancing call trust.
Listen to this joint webinar with our partner, Numeracle, to go in-depth.
Why SignatureCalling™?
Deliver every call with trust
✔ Verified Identity – Your brand name, logo, and call reason appear directly on the recipient’s phone
✔ End-to-End Authentication – Calls are cryptographically secured from origination to delivery
✔ Prevents Spoofing & Fraud – Only your verified business can display your brand identity
✔ Industry-Backed & Carrier Approved – Powered by CTIA’s BCID™ framework and major telecom providers
More than just Caller ID—a fully verified calling solution
🚀 Higher Connection Rates: Verified calls are more likely to be answered
🔒 Fraud Prevention: No more scammers pretending to be your business
🎯 Better Customer Engagement: Give customers context before they pick up
💡 Stronger Brand Recognition: Your calls reinforce your brand with every interaction
📈 SignatureCalling™ ensures your calls get delivered, answered, and trusted.
Enterprise-grade security & compatibility
SignatureCalling™ is built on industry standards and backed by leading telecom providers.
🔹 CTIA’s BCID™ Framework: The only industry-backed branded calling solution
🔹 Spoof-Proof Verification: Ensures only your business can use your identity
🔹 Easy Enterprise Deployment: Seamless integration with your existing call systems
Don't let your calls go unanswered
Take control of your caller identity and ensure your customers trust every call you make.
📞 Control which calls are branded to control your spend and reach the most important customers with your logo, call reason, and trust checkmark applied
📞 Start using SignatureCalling™ today and experience the difference
ENHANCED CALLER ID
Increase answer rates to drive customer engagement & conversions
Caller information is tied directly to the originating identity, providing a secure, end-to-end framework against illegal identity or brand spoofing.
Consumers trust brands more when presented with comprehensive caller information, fostering a positive relationship.
Increase the likelihood of engagement with your brand when you deliver trusted, verified caller information–and enjoy higher conversion rates.
A majority of consumers say that having more accurate information would encourage them to answer unrecognized calls across all industries.
WHAT WE OFFER
Better customer experiences here
Anyone can create better omnichannel customer experiences with our cloud voice and text messaging APIs.
Don’t worry & rest easy with Commio
See & control everything
Get up & running fast
Don’t worry & rest easy
With every SMS/MMS provider in route and multiple carriers handling your calls, disaster recovery is built-in.
Commio handles billions of messages and calls dials every month so you can sleep better knowing we’ve got your back.
See & control everything
See beyond the APIs. Easily research calls, carriers, and SMS/MMS delivery to troubleshoot & solve issues.
Turn routes and carriers on and off, all without support tickets. Total control is in your hands, 24/7.
Get up & running fast
Our U.S.-based cloud experts are here to help you connect, test, and turn on reliable voice and messaging fast.
With developer-friendly controls & APIs, it’s no wonder communications is in our name and our DNA.
Frequently Asked Questions
Here are some answers to common questions about branded calling from Commio.
Do brand logos need to be registered with the U.S. Patent Office (USPTO)?
No, the logo you intend to display on the call screen does not need to be registered with the USPTO. In the event the logo is not registered with a third-party trademark registry like the USPTO or equivalent, other inspection is required to verify ownership or common law rights to the call logo. Such documentation may include proof of use of the logo in the public domain, history or a timeline of use of the logo, etc.
If you have sub-accounts with parent and sub-entity relationships, the company Commio has a direct contractual relationship with must submit the business information for each individual sub-entity. The company will need to procure the required verification documentation from each sub-account it represents and wants to onboard into the BCID ecosystem and pass that documentation along through Commio to Numeracle, our verification partner.
Who needs branded calling?
Branded Calling, often referred to as Branded Caller ID (BCID), elevates your business communications far beyond traditional CNAM (Caller Name Delivery). Instead of relying solely on a plain text display of your company’s name, BCID leverages rich branded assets. This is why every brand, contact center, and enterprise needs branded calling:
Enhances Brand Recognition
Consistent exposure to your brand assets—like your logo and unique typography—helps cement your brand in the minds of consumers. It’s like having a mini billboard on every call, subtly reinforcing your identity every time you reach out.
Fosters Consumer Trust
Scammers have become increasingly sophisticated, often spoofing numbers with deceptive caller IDs. With SignatureCalling, your brand signals authenticity by displaying verified information that is impossible for fraudsters to replicate. This boosts consumer confidence and trust in your brand.
Increases Answer Rates
When recipients recognize the caller ID as legitimate, they’re more likely to answer. Increased answer rates lead to more meaningful customer interactions, better service outcomes, and ultimately, greater revenue opportunities.
Boosts Marketing Efficiency
Every interaction counts. Using BCID provides an extra touchpoint for brand reinforcement. When your calls consistently reflect your brand’s identity, you accelerate the process of brand recognition and loyalty.
Reduces Fraud Risks
While telecommunication fraud remains a pressing concern, BCID adds an essential layer of protection. By displaying your verified brand logo and details, you eliminate the risk of fraudsters spoofing your number, protecting both your brand’s reputation and your customers.
Enhances Customer Experience & Compliance
Modern consumers appreciate clarity. When they know exactly who is calling and why, it creates a smoother communication experience. BCID adheres to STIR/SHAKEN protocols, ensuring that your brand remains compliant with evolving telecom standards—a future-proof benefit that can save you headaches down the line. And with the power of Commio monitoring your outbound calls, you always know precisely how your calls appear to your customers, ensuring consistency and building trust.
What can I display on a branded call?
When thinking about branded calling (BCID) examples, the benefits become crystal clear:
Logo and Name Integration: Picture a call where the screen lights up with your vibrant company logo alongside your name. This simple visual cue can immediately differentiate your call from the sea of generic numbers.
Departmental Identification: Whether it’s your sales team reaching out with personalized offers or your billing department clarifying payment details, including a department name provides context, ensuring the recipient is informed and at ease.
Purpose-Driven Information: Imagine a scenario where the caller ID includes a brief note like “Account Update” or “Customer Support.” This added layer of detail transforms a simple incoming call into a transparent, purpose-driven communication.
These examples highlight why adopting BCID can significantly enhance your communication strategy.
Which mobile carriers support branded calling?
As of April 2025, T-Mobile supports the delivery of BCID calls, with additional terminating service providers working to join the ecosystem soon. We anticipate availability across additional major U.S. mobile carriers in the second half of 2025.
How much will branded calls cost, and can I control which calls get branded?
Pricing will be available soon as the mobile carriers publish their rates.
Yes, you will have total control over which calls are branded, enabling you to control your costs and use this new technology only on calls that matter the most to your brand.
How can we get in touch?
The quickest way to get in touch is by giving us a call—it’s the fastest way to get the help you need. For general questions, feel free to use our contact form.
Didn’t find the answers you need? No problem, we are here to help.
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