By now, almost everyone knows Rich Communication Services (RCS) campaigns are coming soon, and the buzz is that it will be Faaabulous, with all sorts of new features and functions, and…whoa—slow down! Yes, RCS is all that (you can literally power an app experience in messaging) and *might* even be the biggest update to communications since VoIP, but there are still some management issues and other kinks to work out.
Michael Lamb, Co-founder & President, nativeMsg
More than that, though, RCS in a perfect world still won’t replace SMS or MMS. Wondering where RCS will fit into your communications arsenal? Watch nativeMsg Co-founder and President Michael Lamb plus Commio Marketing Director Tim McLain compare the various types of text messaging, including:
- Messaging features and capabilities (hint: not everything requires an app or even an image)
- Delivery systems—carriers, providers, and phones, oh my!
- Usage scenarios: which version to use when and where (location, location, location)
- TCPA and the approval processes
- What about OTT apps like WhatsApp and Facebook Messenger?
Are you ready for RCS? Watch now to start developing your plan!
Ready to dig deeper and see how you can deliver better customer experiences with RCS business messaging—complete with examples? Register for the March Industry Briefing on March 18.
Commio’s monthly Industry Briefings tap seasoned telecom experts to review the hottest topics around voice and text messaging in the cloud, helping you stay current on everything you need to know to power better customer experiences with smart, reliable omnichannel communications—while respecting your busy schedule.
