The checklist to getting a long code messaging campaign approved is long–and getting longer. Your brand must be clear. You must have an acceptable use case, and an acceptable use policy. You must warn recipients that data rates may apply.
But ultimately, it comes down to the list: your fully compliant opt-in list. What does that mean as 2024 draws to a close?
Watch now as Commio VP and messaging expert Scott Navratil walks you through all the critical details:
- Recipient clarity around messaging content and frequency
- Clear-cut opt-in forms plus process documentation on your website, as well as ways to opt out and prompt removal from your list
- Proof of opt-in in your campaign submission, with a complete description and examples
Is Your Opt-In List Compliant?
Every person on your list must agree to get text messages from you, but it’s more complicated than that—and it must be thoroughly documented. This includes:
- Recipient clarity around messaging content and frequency
- Clear-cut opt-in forms plus documentation on your website, as well as an opt-out process (honored immediately!)
- Proof of opt-in in your campaign submission, with a complete description and examples
Nothing matters more to the FCC than consumer consent, so getting your list right is critical to campaign approvals. Watch this video now to keep the FCC—and your customers—happy!
Related Reading
As promised in the webinar, here are some great resources to help ensure your messaging campaigns stay compliant:
- Webinar Slide Deck (PDF)
- A2P Messaging Use Cases 2024 (eBook)
- 10DLC Brand & Campaign Checklist
- Using Local Numbers for Text Messaging Success (eBook)
Commio’s monthly Cloud Communications Industry Briefings tap seasoned telecom experts to review the hottest topics around voice and text messaging in the cloud, helping you stay current on everything you need to know to power better customer experiences with smart, reliable omnichannel communications—while respecting your busy schedule.
