On the up side: Long code (10DLC) messaging campaigns are growing in popularity!
On the down side: The DCAs are watching. 😳
With great power comes great responsibility, they say, and nowhere is this more clear than with text messaging campaigns. While they’re a great way to communicate short messages, growing popularity means growing scrutiny: from consumers, from fraudsters, and from the DCAs who approve the campaigns.
While the rules haven’t changed much in awhile, they have become increasingly granular as the DCAs hope to plug every gap a sender might hope to wiggle through. Fortunately, Commio’s Director of Customer Success Katie Reddick is here to help you fill in the blanks and keep your messages sending. Watch her explain:
- Privacy pages, Terms & Conditions, and other website faux pas
- What you can and can’t say on your opt-in forms—and how you need to document it
- Yes, there are ways to gather opt-ins without your website, but they will be scrutinized
- Brand | Help | Stop | Data Rates, and other components you can’t mention often enough
- Is it really you? Even if you’ve registered your brand, there may be more to do
If your communications depend on messaging, watch now!
Related Reading
Here are some great resources to help ensure your messaging campaigns stay compliant, including a comprehensive 10DLC campaign checklist:
- A2P Messaging Use Cases 2024 (eBook)
- 10DLC Brand & Campaign Checklist
- Using Local Numbers for Text Messaging Success (eBook)
Commio’s monthly Cloud Communications Industry Briefings tap seasoned telecom experts to review the hottest topics around voice and text messaging in the cloud, helping you stay current on everything you need to know to power better customer experiences with smart, reliable omnichannel communications—while respecting your busy schedule.
